Ravensdale Poll herefords aim is simple - to be a leading seed stock producer focusing on commercially important traits, producing fit and fertile bulls with growth and finishing ability.


With a registered herd of over 350 breeding females and around 150 heifer calves annually vying for a place in our herd. There is alot of pressure on females to perform and remain in the herd or for heifers to be selected to come into the herd.


Breeding Philosophy

Our Philosophy


Combining Performance with Phenotype the cattle have to be profitable and to do this they need to excel in the commercially important traits. Fertility, live calves, growth rates, IMF and finishing ability have the biggest impact on my bottom line, so animals that excel in these traits are what I am chasing.

Ravensdales expansion plan, with the consolidation of a productive young performance orientated cow herd, is focusing heavily on the genetic merit with sire selections. All potential new sires are heavily scrutinised on performance, structure and their background. ‘My aim is that I want all of my joinings within the top 10% for the gain and grass fed EBV indexes.’

Significant emphasis is also placed on structure and phenotype. “EBV’s are a great tool to gauge the genetic merit of an animal but it still needs to be sound, well put together and, most importantly, phenotypically impressive. No one wants ugly cattle no matter how good their numbers are’.

We want to do things right, running the stud herd under true commercial conditions with no passengers – calving down as two year olds, culling animals with calving issues and poor performers. ‘I realise the importance of testing animals – there is no point wrapping them in cotton wool and then expecting that they will survive in a client system where they are not offered the same airs and graces.’


From a performance angle we wish to continue doing as much as herd recording as possible – birth weights, weighing carcases, scanning, structural assessment and DNA testing for poll gene and any possible genetic conditions. “I want to present my bull clients with as much objective and independent information as possible to aid in their selection decision. Experience has also taught me the importance of customer service, a product is only as good as the people behind it.

The eventual plan for Ravensdale is to settle at a stud herd of approx 350 breeders which is backed by a larger commercial herd that will act as a progeny test herd for the stud and potentially other young industry sires. Such a herd would be a platform to sell between 50-60 performance bulls annually.

Contact Us

Simon Ward
M: 0428 319 521

Libby Ward
M: 0488 369 568

Brian Burgess
M: 0414 414 214